It all started when we thought something is very wrong with how the fragrance industry is functioning.

Fragrance is stuck in a never-ending loop that keeps shoppers in line with the status quo. An estimated $800 million is spent on fragrance marketing each year, from television commercials to billboards to in-store samples and magazine ads, spiking up the prices.

We all just hate these tactics outright, craving a more individualized, guided way to purchase what is a very personal item. A more tailored method, where store associates learn about customers first, then offer them scents that better fit their tastes. See How we do it!